Zohran Mamdani’s mayoral campaign recently riffed on the New York Knicks logo, but it’s not the first to lean into brand parody. After Zohran Mamdani’s campaign aired a commercial that used a New York Knicks-style campaign logo with “Zohran” displayed atop an image of a basketball,

Many companies have decided to update their imagery after criticism that current logos are offensive or culturally insensitive. America has hundreds of instantly identifiable logos that have stood the test of time. For example, Coca-Cola’s logo has used ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.

Posts from this topic will be added to your daily email digest and your homepage feed. is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. The idea is that an organization’s logo will ...

The fast-casual burger chain, coming off a strong summer, unveiled new branding and a new color scheme, including its latest in a series of

The best rebrands aren't always about grand reinvention – sometimes a stylish, unflashy design can be just as powerful. With simple visuals and contemporary flair, the new Euro 2028 logo and identity is a masterclass in tasteful design that doesn't overstep the line.

Logos are made to be memorable, but the majority are forgotten. So what’s the secret sauce? Let’s take a look at the 10 most memorable logos of all time. But the reason may not be as simple as brand power, and may revolve around the type of logo ...

When was the last time you jumped on a bandwagon and followed a graphic design trend? Let's face it, we all do it. I've seen designers who follow trends intentionally, those who do so by accident and those who think that trends are the only way to ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always be the most consistent component in our communications.

It’s amazing how much of a difference a difference can make. Last year, we peered into the bizzaro world where our most trusted brands swapped identities. It was weird. However, that switcheroo was an exercise in complete overhauls. It was an ...