WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

We all have our agency role models. Regardless of what your agency provides, there is probably a brand out there you aspire to someday become. Think for a moment about the brand image that the agency ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

The Global Banking & Finance Review Awards programme has officially opened nominations for Most Effective Employer Brand ...

The value of visual branding in today’s world cannot be overemphasized. Customers are bombarded with information from so many sources that their attention spans have dwindled, and businesses are ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

The time is long past when accounting firms could dismiss something that just a few, short years ago was considered a “nice-to-have” luxury: digital marketing. I mean, who has the time and money to ...

A brand may be successful, but if it doesn't change and grow, it can easily stagnate. How far can you stretch the boundaries of your brand into new products and markets without overstepping? It's a ...

Wrigley Media Grouphas named Ross Breitenbach, EP and creator of Netflix’ Hack My Home, to the new position of head of unscripted and brand development. Breitenbach, who just won a Daytime Emmy for ...