Birthday party character businesses can be side jobs or full-time business ventures. The key to promoting character availability is to reach your target demographic, including parents, grandparents, ...

Kids’ birthday parties have come a long way from balloons and basic cake. These days, it’s all about themed celebrations, matching outfits, and going the extra mile to make it special — especially ...

One of the coolest parts of being a parent is throwing your kid the perfect birthday party. Imagine throwing a party around your child's favorite cartoon character and that character doesn't show up.

Elaborate cakes costing hundreds of dollars. Backyard transformations that include water slides, bounce houses and stages for musicians, magicians or a fairy-tale princess. Special venues.

The guy who runs Characters for Hire isn't giving into the force. By Eriq Gardner Former Legal Editor-at-Large Yes, Hollywood studios tend to be fiercely protective of their intellectual property.