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Postcards vs. letters: Which is the better direct mail marketing strategy?

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...
Forbes

Direct Mail Postcards: How To Spark More Engagement

A 30-year veteran of the direct mail and digital industries, Lori joined NaviStone in 2016 as the Chief Revenue Officer. Direct mail. Who doesn’t love it? Sure, we’ve all gotten junk mail and would ...
Printing Impressions

Are Your Designers Using the Best Direct Mail Options?

Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically ...
Morningstar

PostcardMania Reports Continued Direct Mail Growth in 2025 as Industry Rebounds and Automation Accelerates

CLEARWATER, Fla., Jan. 27, 2026 /PRNewswire/ -- PostcardMania, a $100+ million marketing technology firm, reported continued growth in 2025 across multiple sectors, led by renewed demand for ...
Morningstar

PostcardMania Adds Snap-apart Mailers to Automated Direct Mail Solutions for Small Business Growth

Due to these high-performing direct mail marketing solutions, PostcardMania and PCMi are achieving massive growth. In 2024, PostcardMania's gross annual revenue reached an all-time high at $119 ...