Best Buy has decided to get its hands dirty by digging deeper into the ad tech ecosystem. Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new ...
What’s next after launching a retail media network? Becoming a social ad network, apparently. On Tuesday, Best Buy Ads, the big-box tech retailer’s advertising arm, announced the launch of a new ...
Best Buy is beefing up its retail media offerings to make better use of its 1,000 physical stores and the products within it, Lisa Valentino, President of Best Buy Ads told Chief Marketer. The retail ...
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Retail catalyst: Best Buy may have an underappreciated profit machine with its advertising business
Best Buy's (NYSE:BBY) advertising platform is being considered by analysts a key asset for the retailer that investors should pay close attention to. Best Buy Ads was launched in 2022 as an in-house ...
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