Some things bring back so many memories they seem to take you back in time yourself; the smell of your favorite dish from when you were a kid, for instance, or a song you loved during the college ...

Authenticity, representation and experience are key when it comes to the Gen X beauty consumer.

Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

Every single generation is beautiful in its own way. Despite our differences, each generation's unique characteristics should always be celebrated and appreciated. Yet, when it comes to Gen X, there's ...

Generation X is one of the biggest beauty spenders, and brands are paying attention. The cohort is focused on finding products that promote anti-aging and longevity, as well as a client experience ...