The amount of time and energy people waste berating the “basic” stereotype is sad and embarrassing. Don’t people have anything better to do than critique the way teenage girls live their lives?

For many mothers of today’s tweens, our coming-of-age looked a bit more…basic. At 10, we were the connoisseurs of Bonnie Bell lip gloss, Claire’s stores, Cucumber Melon-scented shower gel ...

Adults are unabashedly embracing hot pink, sparkles, and friendship bracelets. Here’s why tween girl culture has suddenly gone mainstream. Many people have tried to brand the summer of 2023. But ...

Looking for christmas gift ideas for tween girl recipients that they’ll be excited to open? This is the ultimate guide. As the holiday season approaches, finding the perfect Christmas gift for a ...

Responding to Your Tween’s Mean Once you’ve verified that you have a mean girl in your midst, you need to approach the issue carefully. Your goal is a calm caring conversation, you do not want ...

The leading tween girl apparel brand was originally known as Limited Too, operating as a mishmash chain for young women that sold apparel and accessories to compete with bigger mega-mall stores ...

Teen and tween girls — and the media they inspire — have a cultural pull unlike any other demographic. Thanks to movies and shows about teens, we can wear pink on Wednesdays and spend the day ...