When the coronavirus pandemic struck in March 2020, the marketing team at Citizens Financial Group sprang into action. In its marketing materials, it ditched a lot of imagery that featured people ...
The 94-year-old bank’s refreshed identity is designed to align with JFM marketing, boost visibility, and reflect growth, ...
RALEIGH, N.C., Oct. 17, 2024 /PRNewswire/ -- First Citizens Bank today announced the appointment of Michelle Draper to Chief Marketing Officer (CMO). Most recently, Draper served as Chief Marketing ...
The stunning collapse of Silicon Valley Bank (SVB) last week has sent out shockwaves across multiple industries and left the business world on edge. The impacts on marketing are still coming into ...
(As released) MANILA, Philippines — Rizal Commercial Banking Corporation (RCBC) took home multiple recognitions at the 6th Bank Marketing Awards spearheaded by the Bank Marketing Association of the ...
AT the 6th Bank Marketing Awards, organized by the Bank Marketing Association of the Philippines (BMAP), I felt the spark of anticipation that always comes when the industry gathers not just to ...
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