It could be the end of an era. Toys R Us announced Wednesday that is is planning to sell or close all of its U.S. stores after more than 70 years in business. Now, two generations of "Toys R Us kids" ...

STATEN ISLAND, N.Y. -- Hess Toy Truck has launched a contest for kids to win a chance to be featured in the annual holiday commercial. For the first time in Hess history, parents across the United ...

A puppy, a monkey, and a baby all in the same room sounds innocuous enough — perhaps even really adorable, if not overwhelming. However, when those three things are combined into one, it can make for ...

A study from Queen Mary University of London reveals that the music and soundscapes used in toy commercials are reinforcing ...