In April of 2016, HotelTonight became profitable. It was a hard-won victory, after an intense seven months of focus, grit and the determination to own our destiny. I’m in awe of the incredible HT team ...
As marketers, we have often thought of ourselves as either targeting businesses or consumers to buy our products and services. A whole range of books and an endless stream of blogs can tell us how to ...
As a result of the pandemic, many aspects of work have changed, permanently. The result is working from home and living at work — a blend that blurs the line between work and personal life. Technology ...
Yesterday's reveal that The Elder Scrolls Online will go buy-to-play in March has prompted much speculation about the nature of the cash shop, the ethics of the switchover, the continued viability of ...
The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of ...
The alliance represents Zeta’s entrance into the B2B space and Dun & Bradstreet’s emergence into B2C marketing The Zeta-Dun & Bradstreet alliance will bring together trusted consumer and business data ...
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