Emotional appeals in advertisements may not always help improve consumers' immediate recall of a product, says a new article. In almost all successful advertising campaigns, an appeal to emotion ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...

With Hispanic Heritage Month coming to an end in the US, brands shouldn’t need a reminder as to why these customers are important. But here’s a quick summary: With 41 million native Spanish speakers ...

In a previous article, How To Make A Video Go Viral, I mentioned research that shows videos that evoked the emotion of hilarity, inspiration, astonishment, and exhilaration tended to be shared the ...