The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

The streaming era is a polarizing topic, especially for sports fans. On one hand, fans have access to more content than they could ever possibly consume. On the other, it’s more expensive and more ...

Streaming services will spend $14.2 billion on sports rights in 2026, with Amazon's Prime Video expected to lead the pack, according to a new forecast from Ampere Analysis. The forecasted spend, based ...

Prime Video is set to replace DAZN as streaming’s largest investor in sports rights. The global platform will contribute 27% ...

New data from Ampere Anaysis shows the global sports streaming outlay will rise to over $14 billion this year. Live sports ...

LOS ANGELES (AP) — The Detroit Lions' 44-30 victory over the Dallas Cowboys on Dec. 4 averaged 19.39 million viewers, making it the most-watched “Thursday Night Football” broadcast in Amazon Prime ...

Forbes contributors publish independent expert analyses and insights. Jeff Fedotin covers the Kansas City Chiefs and sports business. Head coach Sean Payton of the Denver Broncos and head coach Andy ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Mixing advanced stats with AI graphics, Amazon is trying to cater to hard-core football fans with its "Thursday Night ...

Disgruntled viewers have criticized play-by-play man Al Michaels multiple times this year. He has consistently been blasted for his lack of emotion during big plays. Fans have even been led to believe ...