The 1958 Edsel Pacer has finally crossed the line from punchline to prized survivor, but the same quirks that once doomed it now complicate restorations. Mechanics and owners say the car’s mix of ...
The 1958 Edsel Corsair was supposed to be Ford’s bold new middle-class status symbol, a car that would slot neatly between humble family sedans and aspirational luxury cruisers. Instead, it became a ...
In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...
Introduced in late 1956 and discontinued only three years later, the Edsel brand is widely regarded as the world's largest automotive flop. Often described as a marketing disaster, Edsel cost Ford ...
View post: This Cordless Angle Grinder Is 44% Off at Amazon 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee ...
The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...
It's not uncommon for popular automakers to form entirely new sub-brands in order to target a different sort of market. Today, there are numerous examples of this practice, especially when it comes to ...
A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...
Edsels weren't always ugly. Or at least, it wasn't always the popular consensus that Edsels were ugly. Before the name became synonymous with failure and before Time magazine wrote that it resembled ...
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