Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

Morrison ruled that Ohio State is protected by sovereign immunity and that Pryor's claims were filed outside the four-year statute of limitations window.

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

Many new deals could not be cleared because they did not conform to an NCAA rule that sets a “valid business purpose” ...

Already, collectives affiliated with Colorado, Alabama, Notre Dame, Georgia and others have announced they’re shutting down.

Texas Athletics announced in late June that it would be partnering with Learfield to launch the Longhorn Sports Agency, an initiative to “optimize (Name, Image and Likeness) operations and maximize ...