Our first look at the upcoming flagship phone series has come via a short video clip posted on the Google Store, with the text “Google Pixel 10” alongside. The webpage also confirms the Pixel 10 will arrive on August 20, which matches the Made by Google event the company announced last week.

Google has slashed the cost of the Pixel 8 Pro by $400, bringing the price down to $599. That figure is a bit of marketing because the Pixel 8 Pro hasn’t been $999 for a very long time, and the company runs consecutive deals, so it’s rare to pay full price for a Pixel phone.

As noticed by leaker Mukul Sharma on Twitter, Google's official Pixel store now features a video which morphs the number 10 into an image of the Pixel 10, the very phone that Google is about to launch. Sure, the photo is pretty dark and we don't see the phone from the front. But it's basically a photo of the entire phone, so...thank you, Google?