The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated August 2, we look at the latest from Tyler, The Creator, which looks to headed for a huge debut despite using barely more than half the available tracking week.

"Don't Tap the Glass" released early July 21 and features 10 songs produced and performed by Tyler, The Creator. The album's cover art features the artist with an unproportionally-sized head and limbs sporting red pants, a large gold chain, glasses and a red hat that reads, "GLASS."

Unpredictability is a virtue for Tyler, the Creator. Few would have foreseen the Californian rapper’s rise to hip-hop’s elite back when he led Odd Future, the LA group notorious for shock-rap provocations.