Analysts say Coinbase's partnership with JPMorgan Chase is a win for crypto adoption. The move highlights the banking sector's changing attitude towards digital assets.

JPMorgan Chase and Coinbase said they’re aiming to make buying crypto “easier than ever” by offering a “direct bank-to-wallet connection” to Coinbase accounts for Chase Ultimate Rewards points, starting next year. Coinbase account holders will also be able to fund their accounts with Chase credit cards starting this fall.

JPMorgan Chase is talking to Apple about taking over the tech giant’s credit card program, according to an exclusive report in The Wall Street Journal. A deal of this size wouldn’t just impact the two companies at the heart of the agreement, it could leave JPMorgan Chase’s competitors at a disadvantage.