A tech company whose boss was filmed hugging a colleague at a Coldplay concert has said a purported statement from him expressing remorse is fake.

Astronomer CEO Andy Byron was shocked when the Coldplay jumbotron panned on him and Kristin Cabot and uttered four words, according to reports. Dropping the F bomb, he said, "F**king hell, it's me," and ducked the camera while Cabot hid her face and said: "This is awkward".

In a stadium that seats more than 65,000 people, it takes some real bad luck to get caught on the jumbotron with someone other than your wife. But that seems to be exactly what happened to Astronomer CEO Andy Byron,