Absolut Vodka has unveiled the latest in its iconic artist collaboration series with a striking homage to Pop Art legend, ...

The Absolut-ly Wicked Good Cocktail Collection includes a special-edition bottle wrapped in a reversible pink and green ...

On Tuesday, Absolut Vodka announced the release of a "thrillifying" cocktail kit centered around Universal Pictures' "Wicked: ...

Part One, Absolut will once again partner with the Wicked movie for a brand new cocktail collection, coming to theaters, bars ...

Brands must “stand for something” if they want to drive sustainable long-term growth, says Absolut’s global vice-president of marketing. The vodka brand’s philosophy and values are encapsulated as ...

With the help of Oscar winner Rami Malek, 'The World of Absolut Cocktails. Born to Mix’ encourages us to vibe and imbibe with different people who have different perspectives. Absolut ads personality ...

Absolut has boasted some of the most creative and successful campaigns ever. Now, it’s shifting focus to live events and legendary parties. In 2012, Absolut worked with the electric dance music trio ...

Absolut, the Swedish vodka brand known for its iconic bottle advertising, is marking 30 years of ads targeting the gay community with -- what else? -- a series of ads. The $4 million buy will include ...

Forbes contributors publish independent expert analyses and insights. I cover luxury beauty, fashion and innovation from Paris and London. Fashion and music festivals go hand in hand and nowhere more ...