Chain plans to revamp experiences at its stores. In February, Starbucks announces plans to upgrade the store experience through technological renovations at its new U.S. locations and around 1,000 ...

Starbucks remains the world’s largest coffee chain, but the Seattle-based company has reported five straight quarters of declining sales at U.S. stores open at least a year, amid growing competition ...

The CEO noted that while more and more people are using their smartphone to purchase Starbucks items, the company still needs to pay attention to the traditional in-store Starbucks experience.

Starbucks says it’s getting back to basics, and the coffee chain hopes that a renovated store and improved customer experience will not only deliver on that, but also improve the company’s ...

Starbucks is partnering with Microsoft Azure to roll out an AI virtual assistant, Green Dot Assist, to help reduce friction for in-store operations. However, people are on the fence about this AI tech ...

Additionally, Starbucks announced that it will introduce "a simple handheld device to further increase throughput and improve the customer experience." A customer walks by a Starbucks Coffee store ...

Starbucks Chairman Howard Schultz has soured on digital sales. “Every retailer that is going to win in this new environment must become an experiential destination,” Schultz told investors in ...

Good news for coffee lovers: Starbucks is now lifting the veil on its “secret menu,” and no memorization is needed. The ...

Starbucks needs a better in-store experience to retain, gain US customers, Howard Schultz says. A sign at a Starbucks is displayed in Philadelphia, Wednesday, May 1, 2024.

Starbucks has opened its biggest Roastery in the world in Tokyo. Roasteries — large, lavish Starbucks stores that feature specialty coffees and teas, on-premise roasters and massive coffee casks ...

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the ...

Starbucks CEO Brian Niccol said the coffee giant will require many of its employees to work out of office for a minimum four ...