Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is on a mission to redefine its place in the sports hierarchy.

Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New Balance shoes, and an emotionless look on his face as he passed ...

Cooper Flagg has picked a shoe company ahead of his freshman season for Duke basketball. Here's why the Maine native is rolling with New Balance.

Cooper Flagg strolled into UNLV's Thomas and Mack Center at 4:17 p.m. on Thursday, wearing Dallas Mavericks gear, bright white New Balance shoes, and an emotionless look on his face as he passed ...

Cooper Flagg strolled into UNLV’s Thomas and Mack Center at 4:17 p.m., wearing Dallas Mavericks gear, bright white New Balance shoes, and an emotionless look on his face as he passed through ...