Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own signature shoe?

Cooper Flagg has picked a shoe company ahead of his freshman season for Duke basketball. Here's why the Maine native is rolling with New Balance.

According to Shanoff, New Balance made a bold move this past fall by signing Cooper Flagg, one of the most exciting high school basketball talents of his generation and the presumed No. 1 pick in ...

The Hesi Low v2 is a performance basketball model based in a New Balance FuelCell midsole. The shoes are marketed for speed and explosiveness, much like Maxey’s skills as a player. The shoes are ...

New Balance is going all in on the moment, dubbing today “Flagg Day,” complete with a merch drop. This continues New Balance’s endorsement strategy of quality over quantity: Coco Gauff.