Since its release in late June, KPop Demon Hunters has become one of the biggest and most exciting Netflix movies of the year. Building upon the growing global buzz of K-pop, the animated movie blends the hallmarks of musical fandom with a thrilling fantasy story, serving up a blast of summer fun.

Netflix’s KPop Demon Hunters is the streaming success story of the summer, not just because of its viewership, but because of what it’s done in the music industry, of all places.