The 75-year-old fast-food giant is reintroducing itself, doubling down on the recipe that made the brand iconic and adding ...

The "Kentucky Fried Comeback" aims to reassert KFC's position in the highly competitive fast food chicken market.

KFC has launched a Kentucky Fried Comeback, complete with new menu items, a serious new look for the Colonel, a celebrity chef cameo, and a free chicken promotion, all in the name of reclaiming ...

Fried pickles have entered the chat. KFC has launched a “comeback era” campaign featuring a three-part strategy to regain customers after ranking 18th on Yelp’s list of top chicken sandwich chains. As ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

The fast-food chicken chain is kicking off what it calls a “Kentucky fried comeback” with the help of Matty Matheson and by bringing ...

The usually grinning founder-turned-mascot has taken on a scowl to ensure the Yum Brands chain gets serious about winning ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken announced what it’s calling the Kentucky Fried Comeback—a bold move ...

KFC launches nationwide ‘comeback’ with free chicken offer by: Peter Wilgoren Posted: Jul 14, 2025 / 09:52 PM CDT Updated: Jul 14, 2025 / 09:52 PM CDT ...

The campaign features a revamped marketing strategy, including a more serious Colonel Sanders—less smile, more scowl—because, as KFC puts it, he’s serious about chicken.