With the IT turnover rate averaging 25 percent (see my previous column, “Employee turnover: The costs are staggering”), retention strategies have become a top priority for consultants, hiring ...

Retention is critical for every product, whether you’re at a Fortune 500 company or a 5-person startup. Learn proven methods for building a data-informed retention strategy.

By integrating cutting-edge technologies with proactive customer-centric approaches, AI not only addresses these challenges but can transform them into lucrative opportunities to drive revenue and ...

I've been a Microsoft Edge user for a little over two years now, starting right around when the first macOS preview version was released. As with many decisions, I arrived at it using a ...

But user habits could also drive retention if they cause them to remain more engaged with a product over time. This is especially valuable in the streaming market, where churn rates can be high ...

There are a few tactics that retailers can use to increase their mobile marketing ROI. Many of these tactics revolve around push notifications, which have been shown to increase retention by up to 7x.